About Sami Direct

Healthy, Wealthy & Wise

We are a leadership-driven company whose competitive edge lies in fueling entrepreneurship through our independent Distributors and offering unique clinically relevant nutraceutical and cosmeceutical products inspired by Ayurveda

Who we are

We are a part of the Sami Sabinsa Group of companies. For 30 years the Sami-Sabinsa Group have been unlocking the mystery of herbs, extracting its goodness, and gifting the world with good health.

What we do

We have two clear missions. One to provide alternative and complementary natural products for human nutrition, well-being & beauty. Second is to provide a low cost, low-risk opportunity for anyone who wants to start their own health & beauty business.

Why we do it

We want to help people live a holistic healthy life through Ayurveda inspired products. At the same time, the Sami Direct business opportunity has helped people from diverse socio-economic background to build their own business, discover extra income and help them fulfill their dream.

Ayurveda System of Health Care

In Ayurveda, regulation of diet as therapy has great importance. This is because it considers the human body as the product of food. An individual’s mental and spiritual development, as well as his temperament, is influenced by the quality of food consumed by him.

Sami Direct products are based on the philosophy & wisdom of Ayurveda to help people stay vibrant while realizing their full potential.

Standardized Ingredients

A standardized extract is one in which the active constituent is identified & enriched from the original herbs or its various plant parts. These standardized active extracts contain a guaranteed amount of evaluated bio-actives.

Sami Direct nutraceutical and cosmeceutical products feature exclusive standardized natural ingredients, carefully selected from nature and uniquely formulated to deliver effective health & beauty benefits.

The Science of Cosmeceuticals

Hand-picked from the secrets of time-tested botanical ingredients that have evolved from pure science and scripted in many ancient texts across the world. Crafted from years of meticulous research, Johara® is a brand so scientifically driven, the result can only be a beauty that is pure and real. All Free of Parabens, Sulfate, Synthetic Dye or Formaldehyde.

Our Founder

Confidence, Hard work & Success

A little over four decades ago I went from a small town in South India to the United States Of America seeking fulfillment of my dreams. Today with a business conglomerate spread across the globe, I can confidently say that the future belongs to those who believe in the beauty of their dreams. More

Dr Majeed

Dr. Muhammed Majeed

Dr. Muhammed Majeed was born and raised in Kerala, India. He has over 45+ years of experience in the pharmaceutical, biotechnology, molecular biology, nutritional and cosmetic industries. He was one of the pioneering Indians who introduced the concept of Ayurveda from India to the Americans and its potential as dietary and nutraceutical supplements for the prevention and management of various ailments. The persistent efforts by Dr. Majeed in the early nineties in the field of Ayurveda did reap benefits among the Americans. They started recognizing the potential of Ayurveda and termed it as Alternative Medicine. By 2000 it became popular as Complementary Medicine and now is incorporated as part of Integrated Medicine.
After his B. Pharm from Trivandrum Medical College, Majeed immigrated to the US in 1975 and while working he pursued his MS in Industrial Pharmacy from Arnold and Marie Schwartz College of Pharmacy and Ph.D. in Industrial Pharmacy from St. John’s University. He worked with some of the major Pharmaceutical companies like Pfizer, which earned him valuable experience in the latest technology in drug formulations. From here, he chose to establish himself as an entrepreneur by integrating modern science with Ayurveda. Hence it was the beginning of a new success story. He came out with newly identified actives from herbs in the form of nutraceuticals and cosmeceuticals.
Dr. Majeed also researched and scientifically validated the values of medicinal plants which are not mentioned in the Ayurvedic texts. For instance, Tetrahydrocurcuminoids (C3 Reduct®) is a product derived from turmeric. The novelty behind Tetrahydrocurcuminoids is that although it is from turmeric with several of its beneficial properties, it is without the characteristic yellow color. It can be used as a cosmeceutical for its potent skin brightening properties as well as a nutraceutical for its anti-oxidant potential. Curcumin C3 Complex®, Gugulipid®, BioPerine®, Citrin® and Saberry® are some other innovative products which Sami Labs markets globally. The manufacturing of the standardized herbal extracts happens in India with marketing arms all across the globe namely US, Europe, Russia, South Africa, China, Japan, Vietnam, Malaysia, Philippines, Indonesia, South Korea and Australia.

Look At Sami Direct Awesome Fun Facts Measured by the Numbers

Curcumin C3 Power

15 million

Tablets of Curcumin C3 Power sold

Organic spirulina


Great Patents

Dr Muhammed Majeed Foundation



Our People

My father once told me, whatever you do in life, do it with passion, these words I now share with you. Go forth with passion.

Mr Shaheen

Shaheen Majeed

President, Sabinsa Worldwide, and Director, Sami Direct Board

Scientific Advisors

Real Science. Believable Science

Dr. Kalyanam leads the team in the development of efficient and novel scientific routes for xenobiotics and intermediates as well as the exploration of new business areas.

Dr. N. Kalyanam

Dr. N. Kalyanam Ph.D. Organic Chemistry

President, R&D, Sabinsa, USA

Dr. Natarajan’s expertise includes Synthetic & Organic Chemistry, Natural Products' Isolation & Characterization, Development of Analytical Methods and scaling up of products from the lab to the industrial level.

Dr. S Natarajan

Dr. S Natarajan Ph.D. Organic Chemistry

Head of R&D, Sami Labs, India

Dr. Pande helps with technical marketing, delivers talks on various health benefits, provides worldwide regulatory support of Sabinsa’s portfolio of ingredients, as well as closely working with customers to help them develop new products and formulations.

Dr. Anurag Pande

Dr. Anurag Pande Ph.D. Photochemistry

Vice-president-Scientific & Regulatory Affairs, Sabinsa, USA

Dr. Chavez specialty is product formulations and raw material procurement. He travels extensively on different corporate projects for the Group.

Dr. Mitchell Chavez

Dr. Mitchell Chavez  ND, CNC, Naturopath, Nutritionist

Scientific Advisor, Sami-Sabinsa Group

Value of Innovation

01. Research

We recognize the importance of investing in one of our most valuable assets – approximately 125 world-class scientists.

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State of the Art

02. Facilities

Sami group owns world class manufacturing facilities that are designed to deliver the best standardized natural extracts. The focus always remains on quality, safety and care for the environment.

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The excellence is in the details

03. Awards

Sami Sabinsa Group is regularly honoured with awards recognizing our research, innovation, leadership, and focus on sustainable development.

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Intellectual Properties

254 Great Patents

Sami Labs Patents21


Sami Labs Patents17


Sami Labs Patents04


Sami Labs Patents01

DPR Korea

Sami Labs Patents08


Sami Labs Patents24


Sami Labs Patents01

Great Britain

Sami Labs Patents05

Hong Kong

Sami Labs Patents03


Sami Labs Patents05


Sami Labs Patents20


Sami Labs Patents02


Sami Labs Patents03


Sami Labs Patents20

New Zealand

Sami Labs Patents05


Sami Labs Patents10

Republic of Korea

Sami Labs Patents09


Sami Labs Patents08


Sami Labs Patents05

South Africa

Sami Labs Patents02


Sami Labs Patents79


Sami Labs Patents01


Sami Labs Patents01


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